Simon Sinek | Penguin Random House UK | ISBN
HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION
WHY is what you BELIEVE in which benefits everyone, but not WHAT are you doing.
Start with WHY, but know HOW, WHAT you do serves as the tangible proof of WHY you do it.
WHY, HOW and WHAT must be BALANCED.
Page 80: When we are selective about doing business only with those who believe in our WHY, trust emerges.
Page 88: Cultures are group of people who come together around a common set of values and beliefs.
Page 89: Some people are good fits in French culture and some people are good fits in American culture. It is not a matter of better or worse, they are just different .
Page 90: A company is a culture.
Page 104: That's remarkable concept: only when individuals can trust the culture or organization will they take personal risks in order to advance that culture or organization as a whole.
Page 111: This is the root of passion. Passion comes from feeling like you are a part of something that you believe in, something bigger than yourself. If people do not trust that a company is organized to advance the WHY, then the passion is diluted.
Page 185: The single greatest challenge any organization will face is ... success.
Page 214: It comes from looking in the completely opposite direction from where you are now. Finding WHY is a process of discovery, not invention.